Danes are weary of aggressive journalists who pressure politicians and other decision makers into snap decisions. Instead, most Danes prefer their media to provide reliable information in solving everyday problems and providing them with the tools to take part in the national social debate.
The author identifies two active journo roles: "bloodhound" and "sniffer" and two passive types: "watchdog" and "shepherd." They obviously don't have the "facilitator" journalist who covers up for the media's favorite party. Or the "diversity" journalist who are there to make sure the news is Balkanized.
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