Friday, September 10, 2004

Circulation figures, excuse me, fraud

Tribune Co, owners of the Chicago Tribune, Los Angeles Times, Newsday and Spanish language Hoy, are revising the circulation figures again for the last two.
The parent company of Newsday and Hoy this morning announced substantial reductions in their respective circulations that are more than double earlier revisions and indicate the circulation scandal is worse than previously disclosed.

How bad? Well, Newsday is no longer in the top 10 newspapers (it was 9.) and, "Newsday's daily sales had been falsely inflated by between 90,000 and 100,000 copies and by between 122,000 and 132,000 copies on Sundays. This is more than double the amount of fraudulent circulation Newsday announced in June, when it first disclosed circulation problems."

That's 90,000 - 100,000 out of an estimated 662,317.
They seem to be, ah, rather big problems.

No comments: