A new newspaper circulation twist was alleged in a lawsuit against the Milwaukee Journal Sentinel. Aside from the free distributions to schools, businesses, homes that never subscribed, the papers were thrown into trash. Those are the usual methods to commit fraud. The lawsuit, however, alleges a new and enterprising scam: "newspapers distributed to apartment tenants as part of a scheme in which the subscription cost was included in the rent then kicked back to the apartment complex manager."
The Milwaukee Journal Sentinel recently fired three circulation executives. Even with the scams, the circulation of the lefty paper declined from 290,000 to about 240,000.
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