VNU is changing its name to Nielsen Company "to capitalize on its largest brand." Better known as our television rating service among others.
According to the New York Times, VNU, based in the Netherlands, was founded more than 40 years ago through the merger of two Dutch publishing companies. It was taken private last year after six private equity firms acquired it in a leveraged buyout for $9.85 billion.
It also owns specialty magazines, including Billboard and The Hollywood Reporter.
They forgot Adweek and Editor & Publisher.
And you wondered why television, movies, and our MSM don't seem to reflect our values so much as the anti-Christian, anti-American, secular values so dear to Europeans.
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